Since September 20, 2021, the new version of iOS 15 has been available on multiple Apple devices. For marketers, developers and advertisers, these changes mean new challenges, opportunities and constraints, especially in the App Store. In its latest white paper, Ad4Screen, the 100% Cross Device media and marketing agency, reveals how to exploit the potential of new features in Apple’s application store to increase your conversion rate.
Optimize your presence on the App Store
On the App Store, 65% of downloads come from organic search. For this reason, it is essential to optimize its presence there by improving its App Store Optimization (ASO).
US prosecutors are suing Google for its collection of geolocation data.
Concretely, it is about SEO on the App Store. This involves developing an SEO strategy to maximize the visibility of its mobile application and stand out from the competition.
By downloading this ebook, you will discover the main elements to optimize to be better ranked in the results of the App Store, such as the name and the subtitle of your application, the icon or the description. Each improvement then responds to a specific goal: the reach, that is to say the increase in traffic on the page or conversion, or the maximization of the download rate per visit.
Screenshots shouldn’t be overlooked either: 50% of users download an app based on the first visual impression. It is therefore essential to choose catchy images that will increase your conversion rate. In this white paper, you will have the opportunity to discover and be inspired by several achievements made by Ad4Screen.
You can also get valuable advice on the Video App Preview, the video presenting an application on the App Store. It is essential to discover its content and encourage users to download it: those who interact with a video are 2x more likely to install it on their smartphone. By getting this white paper, you will get Ad4Screen’s tips for taking advantage of this format within the Apple app store.
Seize new opportunities
Following this update, three major new features have been introduced to the App Store, including A/B testing. This allows developers and marketers to test up to three different versions of their app to see which performs best. These tests improve installation and conversion rates.
This ebook also discusses Custom Product Pages, a tool for creating up to 35 personalized product pages. Each of them has a unique URL, offering the possibility of optimizing the page according to the user and the referring site. It allows you to create different product pages according to audiences and objectives, and to offer a better user experience between the click on the ad and the final landing page. The last functionality of the App Store will be to discover in the white paper of Ad4Screen.
This ebook is divided into six main parts:
- Overview and market figures;
- Best practices for App Store Optimization;
- New features and opportunities with iOS 15;
- The must haves to increase its install rate on the App Store;
- Android novelties;
- Bonus: the impact of iOS 15 on relationship marketing.
For all the advice from Ad4Screen experts, don’t forget to download this white paper !