R.to welcome funds to ensure a better future for many children and adolescents around the world. This is the goal of the project Bzr – Same But Different. It is a temporary e-market of second-hand objects and more, curated by NextGen UNICEF Italy, an Under 45 community, which has the mission of activating new communication channels to create a more dynamic fundraising system.
Unicef: the new project of 2022
The sale will start on January 10th and end on February 4th 2022, on dedicated site of Unicef. The public will find garments, accessories and luxury items offered at affordable prices, because they were donated by individuals or by companies that believed in the project. And they have chosen to allocate part of their products to this new e-commerce that unites circular economy And solidarity end.
All proceeds it will be used to support UNICEF programs in support of the emergency in Afghanistan, with the aim of providing all the school supplies needed for one year for over 9,200 girls and boys who will be able to continue studying.
Objective: to support different causes
Not only that, because further drops will be expected in the course of 2022, limited time fundraising campaigns, in which new product categories will be added, such as baby and beauty.
Each drop will support a different cause: from COVAX to ensure fair and global access to Covid-19 vaccines, to the education of girls and boys in Niger in WINTERIZATION, the program to protect the most vulnerable living in some of the coldest areas in the world.
The creator of the solidarity e-market
It was the creator of the solidarity e-market Ilaria Norsa, entrepreneur and stylist 37 years old: «When I was invited to join the NextGen community I immediately started thinking about how to get involved, what my skills and relationships could be useful to the group, to UNICEF: my daily work in the fashion world and my contacts, the friendships born in the sector, led me to imagine that I could try to join forces of many, to create a collective project. Hence the idea of BZR. I am really grateful to the NextGen UNICEF Italia group for having believed in and supported the idea “.
Unicef: “A project that makes us proud”
«BZR is not just an e-commerce. BZR is a project that makes us proud because it allows UNICEF, thanks to the guys from NextGen, to open up to new ideas and initiatives that otherwise, without the contribution of the community, we would not be able to develop »he says Paolo Rozera, UNICEF Italy Director General. “Thanks to the whole group. I am sure that this will only be the beginning of a project that we will hear about in the future too ».
Next Generation UNICEF Italy
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