FCG WEBINARS by Fashion Council Germany in the 1st quarter

The Fashion Council Germany e. V. currently offers exciting, free webinars on relevant topics in the fashion industry. The focus is on new developments and recommendations for production, marketing, photography, digitization, creative storytelling, fashion tech and sustainability. The speakers will mostly speak in English, some contributions are in German (marked with EN and DE).

The current dates for January to March can be found below. Please register for the respective event in order to receive a zoom link to the webinar, which you can then use to attend the respective date.

The FCG also calls for participation, as a listener: in the subsequent discussion or as a speaker: in. You can send inquiries directly via e-mail put.

We hope you enjoy participating!

01/17/2022 / 2pm / Blockchain technology as added value for textile supply chains Speaker: Dr. Stefan Rennicke (founder and managing director of Kaya & Kato) & Tatjana Meier (blockchain leader of IBM Consulting Switzerland)

Language: German
Registration HERE

DE: The path that a piece of clothing travels before it hangs in one’s own wardrobe and the conditions under which it was manufactured somewhere in the world can be improved by the use of blockchain technology for everyone involved in the ecosystem, but above all for the Consumers, more transparent and understandable. Due to the current developments in the market and the increased interest of consumers, the textile company KAYA & KATO and some of its partners from the global supply chain have commissioned the technology company IBM to develop a blockchain prototype for the textile industry. The project was supported by the Federal Ministry for Economic Cooperation and Development (BMZ). The new “TEXTILE TRUST” solution addresses a multitude of challenges in the complex textile supply chain in the future, final expansion stage – transparency, sustainability, material origin and quality and working conditions. IBM’s many years of experience in more than 400 implemented blockchain projects worldwide has already shown that blockchain technology can deliver great added value for a large number of companies in numerous industries. The beginning has been made for the textile industry, now it is time to take the next steps consistently and with other partners.

25.01.2022 / 2 pm/ Why meaning is the secret to growth?
Speaker: Sarah Simmonds (Conscious Innovator, Impact Entrepreneur and Transformational Mentor)

Language: English
register HERE

EN: It’s official, we’re in a new era of conscious business. We used to sell through status, today your existing and new dream clients want your meaning first. The problem is how do you deliver meaning?
Through your “HERO PRODUCTS”

Whether you are a legacy business with a multimillion turnover or an up and coming brand, this webinar is essential viewing for those who want to know the proven roadmap to build their re-imagined growth and direct impact in 2022.

EN: It’s official, we are in a new era of conscious business. We used to sell on the status, today your existing and new dream customers primarily want to experience your meaning. The problem is, how can you convey that meaning?
Through your “HERO PRODUCTS”.

Whether you’re an old multi-million dollar company or an emerging brand, this webinar is a must-have for anyone looking to learn the proven roadmap for building their imaginary growth and direct impact in 2022.

02/08/2022 / 2pm / Overview and pitfalls of copyright and trademark law, overlapping license law and practical relevance

Speaker: Michaela Mumm-von Oldenburg (attorney at IPLO)

Language: German

Registration HERE

DE: The webinar gives an overview of the different legal areas of industrial property protection (trademark law, copyright law, license law, design law, patent law) and shows their pitfalls.

It explains, for example, why a trademark search is necessary before a company can take action – even without a trademark registration and describes why maintaining a trademark or a company or product name is elementary. The relevance with regard to licensing is explained. Basic structures of copyright and license law are addressed. Participants have the opportunity to ask questions.

02/22/2022 / 2 pm/ Femnet – Ecological and social product seals for a more sustainable corporate design

Speaker: Marijke Mulder

Language: German

Registration HERE

DE: Anyone who produces fashion in an environmentally and socially responsible manner can prove this with the help of sustainability standards. But their diversity is great: Not only do they have very different focuses, they also differ in the severity of their criteria and in their credibility. The webinar presents the strengths and weaknesses of the most important ecological and social standards and helps with your own classification of sustainable certifications.

01.03.2022 / 2 pm/Condé Nast Luxury Report

Speaker: tbd

Language: English

register HERE

EN: At the end of 2021 Condé Nast published a Fashion Industry Report which looks at the future of luxury fashion retail. In it, experts explain why the concept of luxury is undergoing change and what new approaches the fashion industry is developing in times of global pandemic to guide consumers and adapt their shopping experiences to changing conditions. The report is based on a survey of 450 luxury-savvy consumers and interviews with experts.

DE: Condé Nast published a Fashion Industry Report at the end of 2021, which deals with the future of luxury fashion retail. Experts explain why the concept of luxury is subject to change and what new approaches the fashion industry is developing in times of the global pandemic to guide consumers and adapt their shopping experiences to the changing framework conditions. The report is based on a survey of 450 luxury consumers and expert interviews.

22.03.2022 / 2 pm/ Power of the brand: Does a brand make a product or a product a brand?

Speaker: Sabine Spieler (journalist and freelance author) and Corinna Umbach (founder of CU Brand Spirit)

Language: German

Registration HERE

DE: We are convinced that in order to create brand added value, brand and product must go hand in hand.

Does a brand make a product or a product a brand?

Too interchangeable, too much information, too many goods and too much consumption are the new signs of the times. Fashion has to reinvent itself. The me-too is quickly found for a strong product, and strong brand positioning often fails because of a weak product. And what about the customers? Turn away … How can you build customer loyalty as a brand, translate trends safely and stay true to yourself?

Every brand is unique. Especially when she expresses herself in a stylish way about the product. This makes it understandable and desirable for the customer.

Time to build up close to the customer in a stylish manner. The webinar gave an insight into how to answer these central questions of the future.

29.03.2022 / 2 pm/ Design to inspire: STOLL’s new knit trend collection

Speaker: Karen Klabunde (Knitwear Designer at STOLL) & Ellen Judith Müller (3D apparel designer at STOLL)

Language: English

register HERE

EN: Get inspired by the new trend collection of the manufacturer of flat knitting machines STOLL, who embodies emerging trends into flat knitted products and fashion. In general, STOLL’s trend collections serve as an interface between the fashion market and technology. In this webinar, you will get a detailed overview of the products from their latest trend collection, their knitwear techniques and it’s functionalities and the material usage.

DE: Let yourself be inspired by the new trend collection from the flat knitting machine manufacturer STOLL. STOLL implements emerging trends in flat knit products and fashion. In general, the STOLL trend collections serve as an interface between the fashion market and technology. In this webinar you will get a detailed overview of the products of the current trend collection, the knitting techniques and their functionalities as well as the use of materials.

Curious? We are happy to bring you closer to how you can have products certified efficiently and unbureaucratically with the green button.

Are you also interested in being part of this exchange and further expanding your network?

Or do you want to know which webinars the Fashion Council is offering in the coming months?

Register via the website of the Fashion Council Germany