For a year, Facebook has been accumulating security and confidentiality updates on its social network, at the risk of confusion. The Privacy Center offered on January 7 must resolve this problem and perhaps appease the CNIL.
A response to the CNIL? To the Facebook Files?
According to SocialMediaToday, the announcement of a clearer tab to offer users more transparency on the use of their data and how to control it owes nothing to chance.
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The specialized site on social networks sees it as a reaction to the decision, the day before, of the French data protection organization to impose a fine of 60 million euros on Facebook. The CNIL requires Mark Zuckerberg’s network to set up a system where “refusing cookies must be as simple as accepting them”, under the Data Protection Act.
The Privacy Center should meet these accessibility requirements. It is organized around five tabs: security, sharing, collection, use, advertising. The user will be able to know what information Meta is collecting and why. How they are used for targeted advertising in particular, etc.
An exercise in transparency that also resembles a response to the Facebook Files scandal. Meta has been accused from the start by whistleblower Frances Haugen of prioritizing profit over the safety of its users. An accusation that the social network has always denied.
The Privacy Center will be rolled out in the coming months
Many of these functions already exist, in particular through the “confidentiality shortcuts” section, but few users use them. The Privacy Center needs to bring clarity to this system so it can wash its hands of it.
Facebook explains that the functionality will initially only be available to certain US users on a computer. According to a conventional process, the Confidentiality Center will be deployed in the following months to a greater number of people and terminals.