It was announced last week that the Swiss group of companies Calida Holding AG is separating from the lingerie brand Erlich Textil, which it took over in February last year. Now both companies are looking for the best possible solution for the brand, because “it will continue,” said the Cologne-based lingerie brand on Friday.
One regrets the decision of the Calida Group to part with Erlich Textil, but the difficult framework conditions already emphasized by the Swiss group of companies have led to a discrepancy between the business development of the lingerie brand and the requirements of the group, according to Sarah Grohé, founder and managing director of Erlich Textil . The managing director also emphasized that the management and the entire team firmly believe in the idea, the products and the future of the brand.
“Together with the Calida Group, we are currently sounding out our options – the common goal is to find the best possible, economically viable solution for Erlich Textil outside the group as soon as possible,” says Grohé.