“Disney can no longer ignore the signals from society”: the unexpected success of ‘Encanto’ | Movie

Not even Disney had foreseen that the song would become such a success. Had they known, they would have submitted that song for the Oscars. “There are two kinds of songs in a Disney film that usually do well,” explains Disney expert and film journalist Robin Broos. “The I-want song, in which the princess sings what she longs for. As in ‘Beauty and the Beast’, in which Belle sings that she wants to leave her village. Or the ballad. Not infrequently, these are the songs that are repeated at the end credits. This is not the case with ‘Encanto’. ‘We don’t talk about Bruno’ is a song that gets into your ears. I think it has everything to do with the meter. It’s a brilliant find to repeat that name so many times. In the long run you can’t help but sing along.”