PRESS RELEASE
ARTENGO AND GAËL MONFILS: DECATHLON announces five-year partnership with French tennis pro
- French sporting goods manufacturer and retailer DECATHLON’s Artengo private label has signed a five-year partnership agreement with French tennis player Gaël Monfils, creating a high-quality partnership in professional sports.
With the partnership, DECATHLON wants to promote talents from competitive sports and increase confidence in the tennis brand Artengo among ambitious athletes.
Plochingen – sport at the highest level: Artengo, DECATHLON’s tennis brand, and French tennis star Gaël Monfils are opening a new chapter at the start of the year and announcing their five-year partnership. Artengo will fully equip the player, initially with tennis rackets and clothing, later also with tennis shoes. The 35-year-old looks back on a long and successful career in tennis with numerous ATP successes. He is currently ranked 21st in the world and maybe in 2022 he will succeed in his “masterpiece” Down Under together with Artengo at the Australian Open.
One sport, two strong partners, same values
“For me, this is more than a collaboration. It’s about really living it 100%. That’s the most important.” so Monfils. The partnership between Monfils and Artengo is based on the three pillars of trust, closeness and openness – values that Monfils, the Artengo brand and DECATHLON stand for. With this partnership, DECATHLON proves that its technically high-quality products are also recognized at the highest level. In order to assert itself in this sector, it was important for the team to win an authentic personality for the partnership. “What is certain is that this is a partnership that is not only based on sponsorship. We would like to go one step further, especially in the area of co-creation. We want to work 100% with Gaël as a team, especially when it comes to the future look of our Artengo products.” Cyril Perrin, Artengo Brand Manager.
About Artengo
Since it was founded in 2006, DECATHLON’s own brand Artengo has continuously produced technically sophisticated products for tennis players that are characterized by creativity and innovation. Here you will find everything you need for the racket sport of tennis. The brand and the team behind it stand for passion, values and a special attitude to life. Over the years, Artengo has become a major brand in the tennis world. From tennis rackets and clothing to tennis shoes, tennis balls, luggage and accessories – Artengo makes tennis hearts beat faster, from beginners to professional athletes.
ABOUT DECATHLON
“Sport for all – all for sport” – DECATHLON lives its sporting motto like no other company. From A for alpine skiing to Z for camping, over 100 different sports are served under one roof. From beginners to professionals, from individual to team athletes or from small to big children, DECATHLON offers everything to make athletes’ hearts beat faster. For more than 40 years, the French sporting goods manufacturer and retailer has wanted to enable everyone to enjoy sport. The basis for this are innovative sporting goods at reasonable prices. In order to be able to offer the best value for money every day, the company operates the entire value chain itself: the individual teams from research to development and logistics to sales work hand in hand every day and constantly optimize their processes – because they are all sports lovers and share the same passion for the sport. The company sells more than 75 own brands in over 1,709 branches in 61 countries worldwide. In Germany, DECATHLON is currently represented by more than 80 branches and around 5,000 employees.