Condé Nast recasts British Vogue’s helm

Condé Nast appoints Chioma Nnadi to the role of Head of Editorial Content for British Vogue.

Nnadi takes over for Edward Enninful, European editorial director of Vogue and former editor-in-chief of British Vogue, who will move into a global advisory role. She will take up her new role in October and will be based in London, the US media group announced on Monday.

The designated Head of Editorial Content has been working for US Vogue for thirteen years, most recently as head of the online editorial department at Vogue.com. There she was responsible for a team of editors and managed the digital content of the title. Under her leadership, there has been tremendous readership growth and Vogue has achieved record-breaking engagement on the website and social media, the statement said.

“Chioma is very popular among her colleagues at Vogue. “She is an editor and writer with an impeccable reputation – both here and across the fashion industry,” said Anna Wintour, Chief Content Officer and Global Editorial Director at Vogue. “She has proven she can engage our digital audience and has found ways to expand Vogue’s reach, authority and influence across all of our platforms.”

Before joining Condé Nast, she worked on the editorial staff of the British newspaper Evening Standard before moving to New York to write for the independent style magazine Trace. She also worked as style director for the music and lifestyle magazine Fader.

Recently, Condé Nast said goodbye to the position of editor-in-chief and with it also said goodbye to some well-known editors at the helm of their international publications. The so-called Heads of Editorial Content took their place. With the departure of Edward Enninful, who alongside US editor-in-chief Anna Wintour was the only one to hold the title of Editor-in-Chief, this change will now also be implemented in the British edition of Vogue.

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