L‘February 1, 2022 will officially begin the year of the Tiger and fashion celebrates the Chinese Lunar New Year with various projects. Traditional symbolism is reinterpreted through limited edition prints and decorations, which decorate clothing and accessories. Not just capsule collections and exclusive collaborations, but also solidarity projects, designed to support needy realities from a distance. The stars predict a roaring and glamorous 2022 like never before.
2022 will be full of charm
The capsule collections and limited editions launched by the brands on the occasion of February 1st are already many. Fashion loves to celebrate the Chinese Lunar New Year, mixing different cultures and iconographies. The result are unique products, inspired by the 12 zodiac signs and which pay homage to the oriental tradition. 2022 will be the year of the Tiger, but not just any tiger, but the water tiger. It only relapses once every 60 years, taking with it strength and courage. The new year promises to be full of opportunities, but also incredibly unpredictable.
A garment from the Etro x Kung Fu Panda collection.
The year of the Tiger
China has always been a cross and a delight for the Western world. But when it comes to fashion, we know that the interest is mutually very high. The Land of the Dragon produces over a quarter of the turnover of the European fashion industry and represents the second largest clothing market in the world. The turnover of the Chinese apparel market in 2021 amounts to 271,070 million euros, with an expected growth of 4.25% until 2026 (data of Statista). A market full of possibilities for the future, which the fashion world does not intend to let go.
Blue cardigan with Chinese New Year themed patch, Sandro.
The fashion collections dedicated to the Chinese New Year 2022
The proposals of the brands are varied and personal. MARNI celebrates the year of the tiger with a capsule collection then collaboration with Magdalena Suarez Frimkess. The illustrations by the Venezuelan artist become prints that animate accessories and garments, depicting the animal in a naive version. Heritage and urban modernity come together in Valentino’s Chinese New Year 2022 collection, which features an animalier motif on wardrobe items and a new neon version of the Roman Stud bag. Fun and playful, the limited edition of Etro created in collaboration with Universal Brand Development and DreamWorks Animation sees how protagonists the characters from the animated film Kung Fu Panda. Already present in the past collections of Alessandro Michele, the tiger is also the protagonist of the campaign Gucci Tiger. Through a new 60s-inspired print with a floral background, in a connection between past and future.
The charitable activities of the fashion houses
Speaking of the future and hope for 2022, Prada he decided to dedicate his campaign Action in the Year of the Tiger at the protection of the endangered Amur tiger. So, in addition to a campaign signed by the actors Li Yifeng and Chun Xi in which the two move within an evocative red space, a charity activity is also born, in favor of the “Walking with Tiger and Leopard” program. In the same vein, Bottega Veneta also presented an exclusive digital installation on the Great Wall, with which the brand undertakes to financially support the renovation and maintenance of the easternmost stronghold of the Great Wall of China.
Style, but also altruism and sustainability. In the hope of a year of the Roaring Tiger, the dedicated fashion collections will make it more glamorous than ever.
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