The Japanese sports and lifestyle brand ASICS achieved an increase in sales of 19.7 percent compared to the previous year in the first quarter of 2025. The quarterly turnover thus reached a new high of 208.3 billion yen (around 1.26 billion euros). The lifestyle division sports style developed particularly strongly, which increased currency-adjusted by 49.3 percent to 35.1 billion yen.
The subsidiary brand Onitsuka Tiger grew even more dynamic, whose sales rose by impressive 57.2 percent. The driver of this growth was, among other things, the increase in tourism in Japan, which further inspired the brand’s sales.
Asics also continued his growth course in the core business. The turnover of this category increased by 11.5 percent to 98 billion yen. The clothing and equipment division recorded an increase of 10.9 percent to 10.3 billion yen.
Overall, ASICS was able to improve its gross profit margin to 55.8 percent in the first quarter, which corresponds to an increase of 1.3 percentage points compared to the same period in the previous year. The operational result climbed by 31.6 percent to 44.5 billion yen, which corresponds to an operational margin of 21.4 percent. The net profit rose by 18.4 percent to 31.6 billion yen.
Regionally, the Japan home market was particularly evident with a net sales increase from 33 percent to 31.7 billion yen. At the same time, the operational margin in Japan improved significantly by 6.7 percentage points to 28.5 percent. In North America, the company also recorded a solid development with sales of 18.3 percent to 39.1 billion yen, driven primarily through growth in specialist shops.
In his quarterly report, ASICS also outlined an increased growth strategy for the United States, where operational profit currently contributes seven percent to the overall result. At the same time, the company pointed out that the effects of US customs policy and rising freight costs in the current year are expected to cost up to five billion yen. The annual forecast for the 2025 financial year remains unchanged.
The net turnover in Europe was 58.7 billion yen, which corresponds to an increase of 21.5 percent. According to Asics, ASICS recorded a “steady and sustainable growth”, although the dynamics were accelerated by the strong performance of the categories of performance running and sports style. Asics plans to further promote this growth in the region by strengthening its brand strategy through event sponsorships and opening flagship stores.
This article was used with digital tools translated.
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