The year 2022 begins on the hats of wheels for French French Tech! After PayFit, it is Ankorstore’s turn to rise to the rank of unicorn in January thanks to a fundraising of 250 million euros, bringing its valuation to 1.75 billion euros.
Ankorstore, solid on its foundations
The company, founded in 2019, offers a marketplace connecting independent retailers and brands. It offers products from the beauty, fashion, grocery and household sectors. Ankorstore itself does not have a warehouse or stock, it basically acts as a facilitator and earns money through its commissions.
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Based in Paris, Lille, London, Berlin, Amsterdam and Stockholm, its some 400 employees seek to bring together as many brands and retailers as possible to dominate the European market. The company claims 200,000 merchants present on its marketplace and 15,000 brands. The former easily discover and source new products, the latter are happy to reach new customers.
According to The echoes the platform is on track to succeed thanks to an aggressive strategy and its funding. Ankorstore’s first commission is 20%, then it drops immediately to 10%. Its minimum baskets are simply 100 euros and delivery is free from 300 euros of purchases. Small shops even have the option to defer payment for 60 days.
In this type of professional market, it is essential to quickly establish itself as a key player. Ankorstore’s busy address book attests to its success. It also benefits from a favorable ground with a still rare competition on the old continent.
The Shopify example
There is a shadow on the board that has come straight across the Atlantic. The American industry champion, the startup Faire, valued at $ 12.4 billion, has landed. Dominant on its continent, it has its eyes on Europe. The platform is already claiming a business volume of more than $ 150 million for its first half.
Nevertheless, Ankorstore can savor its success. According to information from Echoes the founders of the platform see far. They too are looking beyond the oceans: he is considering the implementation of a financial service like Shopify. The Canadian company offers merchants integrated bank accounts. This is not the worst example Ankorstore could take.