THEthe future is woman. At least second Altaroma 2022came to the conclusion after a three days of events, fashion shows, presentations, talks in the Cinecittà Studios. The fortieth edition in twenty years of what is now called Rome Fashion Weekdedicated to independent and emerging Made in Italy designers, is reborn after two difficult years due to the pandemic. Cradle of the newas the president defined it at the beginning Silvia Venturini Fendicreative director and entrepreneur of the famous Roman Maison.
Soul of Altaroma, Silvia Venturini Fendi
A woman, a leader. Which this year more than ever underlines the importance of the female component of Altaroma – which soon, thanks to the widespread collaboration with the institutions, will make the transition from company to foundation. About 80% of the new ones Fall Winter 2022/2023 collections in fact presented at the event are companies, brands, start-ups and entrepreneurial realities founded or led by women. A number that bodes well for the future, considering that in 2020 the female employment rate dropped to 47.3%, as Minister Bonetti underlined in connection at the opening of the event: there is so much to do at the political level, economic, social, but there is no doubt that the Italian (and Roman) fashion scene is one of the sectors where the presence of women is, despite everything, more relevant.
Silvia Venturini Fendi at Altaroma 2022 (Ph: Altaroma).
Altaroma 2022, an edition dedicated to today’s women
During the 11 fashion shows dedicated to individual stylists and collectives of Rome is my runwaywhich bring together the names that are presented for the first time to the public of experts, presented in the frame of mythical Studio 5 and follow them online via web and app on the phygital platform dedicated remotely by 76 thousand people. But also in the spaces of Showcasereserved for small brands, it was above all the women of today. From front row: international journalists and buyers, but also Drag Queen and influencers – the daughter of Morgan and Asia ArgentoAnna Lou Castoldi, walked the runway for Simon Cracker.
Feminine brands (and stories)
Feminine stories and personalities intertwine, take shape and life at Altaroma 2022. And are transformed into brand of tomorrow. Realities born in the territory, with a family imprint. To support Francesca Cottone in the search for tailoring and in the development of the silhouettes of his blazers studied in a genderless key since 2018, his mother. Two cousins, Vanessa Sillano and Alessia Porrello, are the souls of the costumes Mermazing, designed in Latina but with an eye to international trends. Anna and Giulia are the sisters at the head of the family business Annagiulia Florencefresh and romantic, handmade in Tuscany and with an atelier in the heart of Rome.
An image from the Mermazing costume collection (Ph: Altaroma).
And then, women who reinvent themselves, like 36-year-old Evangeline de Sosa, of Filipino origins and Roman adoption, who translates her medical studies into handcrafted anatomical jewels Delve Jewelry Art, made with the lost wax casting technique; Maria José, designer of handcrafted bags The Guitar Bag, born from his passion for the electric guitar; Elisa Castellari, designer of MyChalom, who after an experience as a financial consultant in a large luxury group understands that this would not be his future and founds his Made in Italy shoe brand; and Silvia Zaratin, who literally “thought” her bags from scratch Noesi with busy, on-the-go, cool women and girls in mind, a bit like her.
The exceptions that prove the rule
Clearly, the male component also stood out in Altaroma. Dal already known in the Milan area Edoardo Gallorini to Casa Preti by Sicilian designer Simone Botte a Italian Family of Campania Gabriele Santoriello, up to Homie by Marco Bortoli, a former surveyor who in 2019 created a line of women’s prêt-à-porter with a minimal and linear style, supported by mother and sister.
The +1 confirms that behind every man there is always a great woman.
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