Alicia Keys: the beauty routine is a must, even on the road

THE daily gestures and constant self-care are worth more than expensive treatments and creams. Here is the creed of Alicia Keyswhich is now launching a beauty bag with its clean beauty products “to encourage women to take more time for themselves”.

Alicia Keys, queen of beauty icons over 40

Very busy with the World Tour which last June 28 also stopped at Assagothe singer of “No one” And “Girl on fire” she is also a great beauty expert. At 41 she is always gorgeous even without makeup and she seems impervious to the hardships of life on the road typical of planetary stars like her.

How does? She explains it in a recent interview with People Magazinewhere he also tells the new collab between his clean beauty line Keys Soulcare and the monthly Glam Bags of Ipsy.

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Beauty is unique and must be taken care of every day

«My philosophy» tells the 41-year-old singer to People to explain this new partnership «is that we should all feel free to appear and express our idea of ​​beauty as we please. A belief very much in harmony with Ipsy’s mission, and this is how our collaboration with the August Glam Bag was born ».

Singer Alicia Keys with Ipsy’s Glam Bag for August 2022.

The contents of the Glam Bag x Alicia Keys Collection

«I selected the products of the Ipsy Glam Bag in August with a mix of treatments for the hair and the body, but above all for the soul» says the star on the Ipsy website. “Beauty is directly connected to our daily habits, the idea of ​​the Glam Bag is to create our own space and finally be kind to ourselves”.

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Available for members of the Glam Box or Glam Boc Plus program on the Ipsy website, the special box contains among the various beauty surprises a exfoliating of “Keys Soulcare”, the Magnet Mascara of the brand “They’re Real!”, the brow pencil of “Uoma Beauty”, a crayon eyeshadow of “Bobby Brown Cosmetics” and the anti-frizz milk Farewell Frizz Rosarco Milk Leave-In Conditioning Spray by “Briogeo Hair Care”.

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