Cleaning giant Procter & Gamble (P&G) has to remove an advertisement for the Ariel All-in-1 detergent after a complaint from competitor Unilever. According to the Rotterdam preliminary relief judge, Ariel All-in-1 is only 15 percent stronger than Unilever’s Robijn and not twice as strong, as claimed in the commercial. The drug is also more than twice as expensive.
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Advertisement for Ariel has to be removed from the judge for deception
