Hackett London is opening a new showroom in Lodenfrey Park in Munich, the British menswear specialist announced on Monday. On 170 square meters, the new Munich showroom presents the brand’s entire product range, including the new footwear collection.
The opening marks a further step in the brand’s strategic realignment. From January 1, 2025, Hackett London will take independent responsibility for the distribution of its products. Reinhardt Zenefels, who has represented the brand in Germany for over 17 years, will take over management of the business. Hackett London operates under the umbrella of the international fashion group AWWG.
The importance of the German market for Hackett London was already made clear by the recent opening of a franchise store at Kurfürstendamm 201 in Berlin. The brand will also be represented for the first time at the Shoes Düsseldorf trade fair in Düsseldorf to present its new footwear range and further expand its presence in the shoe market.