After Clubhouse, Spaces from Twitter, Live Audio Rooms from Facebook or even Greenroom from Spotify, it is Amazon’s turn to get into live audio. The American giant has just formalized the launch of Amp in beta in the United States. A new app for “create live radio broadcasts”.
Amp: voice and live music
On March 8, the retail giant launched a new app in the live audio segment. On Amp, users can play the role of DJ by taking calls and playing tracks live. The app has a nice catalog of several tens of millions of licensed songs (Universal Music Group, Sony Music Entertainment, Warner Music Group), ranging from classic titles to current music. While Clubhouse paved the way in establishing a new format for live social interaction, the core concept has since been widely replicated.
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With Amp, Amazon is not only focusing on voice like most of its competitors, but also on music. Users will be able stream live music, discuss their favorite songs and artists to establish themselves as creators. It is this musical facet that really differentiates Amp from existing competitors in the live audio market. According to Amp’s description on the App Store, “Creators will also be able to plan and schedule their shows, notify listeners of upcoming shows, control who is speaking when they take live calls, and more. ».
A new version of the radio?
To log in, simply use Amazon credentials, or create a new account. A moderation team will also be available 24/7 to review livestreamed content. Amp also promises a series of “shows” futureincluding that of Nicki Minaj, who will soon be returning to her show, “QueenRadio”, on Amp. Others with Pusha T, Tinashe, Lindsey Stirling, Travis Barker, Lil Yachty and Big Boi, or well-known personalities like Tefi Pessoa and Nikita Dragun, will also host shows on Amp.
According to John Ciancutti, director of Amp, “radio has always been about music and culture. But imagine that you are inventing this medium for the first time today. You would combine what people love about radio: the spontaneous discussions, the discovery of new music, diverse personalities and wide programming, with all that is made possible by today’s technology. This is precisely what we wanted to do with Amp”. With this new application, Amazon wants propose a new version of the radiomore modern.