NoChristmas is over and a crackling New Year is expected on the horizon. What better way to inaugurate a new year of style if not with i winter sales 2024? The best time to upgrade your wardrobe while saving money is now upon us, with the national date set for January 5.
Made clear when the winter sales start this year, all that remains is to play smart by doing buy with foresight. Discounts are a double-edged sword that doesn’t forgive: either you buy the most strategic items in the wardrobe or those from which the tag won’t even be removed. Here you are how to shop smartthe start and end dates for each region and purchasing advice in a practical guide to the 2024 sales.
When do the 2024 winter sales start
Like every season, the decision regarding the start of the winter sales fell to the Economic Development Commission of the Conference of Regions. The start of the discounts has been set for Friday 5 January 2024 throughout Italywith only the Valle d’Aosta which will be brought forward to January 3rd. Most regions have imposed a duration limit of 60 dayswith some exceptions with Lazio (for 6 weeks), Liguria and Puglia (for 45 days) and others available for consultation on the site from the Confcommercio. To remain unchanged and valid throughout Italy are the basic rules for clear and safe balances that ensure the possibility of make changesOf pay by credit card and which oblige shopkeepers to indicate the normal selling price, the discount and the final price of each item.
Three women in Milan, during the 1974 sales season. Credit: Mondadori via Getty Images
Online sales: have they already started?
If some online sites respect the start date imported to traders by Confcommercio, there is also who anticipates the times and has already kicked off the 2024 winter sales. As for the e-commerce of Zadar, Mango, H&M and many others we will have to wait until January 5th, but come on Farfetch, Luisa via Rome, Zalando, Net-a-porter And MyTheresa you can already find interesting promotions. With discounts of up to -70% or -80%, the great protagonists of the current winter and even those of the summer to come They are now at rock bottom prices. The winning strategy is to immediately identify the most suitable platforms for your taste and budget and be ready, with wishlist in hand, when the ball starts.
The mistakes not to make and the items to invest in
The desire to save and the desire to make purchasing mistakes are inversely proportional. To avoid falling into the traps of the 2024 winter sales, it is best to keep in mind that there is no item paid less than one not purchased. Discounts must be an opportunity to buy something we need or indulge a whim, not an excuse to accumulate clothes that no one will ever wear.
Winter sales 2024: what to buy. (Photo by Edward Berthelot/Getty Images)
For these reasons it is always convenient, as well as intelligent, invest in great classics: a doublet coat, a cashmere sweater, a light blue shirt, straight jeans, pinstriped trousers or ankle boots. Nothing new, but to choose by focusing on sought after brandswhich stand out thanks to their high quality and unique style.
Small or big businessif you want to buy something in anticipation of next spring summer 2024 it is better to consult strong trends and choose something trendy, but in your style.
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