The Itechnology industry It is an area where the rate of professional women who work in this sector. Likewise, although there are many passionate and committed to technology, women have not managed to gain ground in decision-making positions.
laura hannois He has been in the technological world for more than two decades where he also served as regional marketing manager in one of the largest companies related to this sector. On her way through the technology industry, she highlighted that women do not have enough direct participation not only in decision-making but also in dissemination panels on technological issues at international events.
Her passion for technology and desire to drive meaningful change led her to be a part of creating the Women’s Trade Mission (MCM)an initiative with an ambitious purpose: create remote ecosystems that promote effective business and professional relationships, highlighting the talent and leadership of women who generate a significant impact on society.
The MCM had its first major participation in the Mobile World Congress in Barcelona, Spainlater also being part of international events both in Miami,USES, Bogota, Colombiaas also in Santiago del Estero, Argentina.
Now, the fifth delegation is preparing to leave for the SMART CITY EXPO USA in NYwith an agenda that includes meetings with important international organizations in Washington D.C.of the October 3 to 11. At the same time, they are finalizing the agenda for their participation in Barcelona for November, in the event on smart cities with the most worldwide attendance, the Smart City Expo World Congress.
As the founder of the MCM, Laura explains that the mission of the initiative is twofold: on the one hand, empowering professionals to lead teams and generate a relevant impact on society from their positions, and on the other hand, create a virtuous network linking the public and private sectors to promote professional and economic growth that includes more female professionals in the technological field.
On the other hand, Romina Nostralaco-founder of the MCM and organizer of the Smart City Expo, highlights the support they have received from organizations, international organizations and the public sector to carry out the mission. “This support is very important to continue generating opportunities and expanding the scope of the initiative. It helps us create strategic synergies, strengthen the network of contacts and support each participant in reaching their business objectives”he detailed.
The opportunities MCM provides on its travels are diverse and valuable to those who participate. Among them are the positioning among global leaders, dissemination spaces to enhance your personal or product brand, the possibility of being an active part in the dialogue to build the future of technology, and the connection with entrepreneurs and future associates.
In addition, the MCM provides an environment of collaboration and mutual support among its members. The network of contacts and knowledge generated in the initiative is invaluable for the professional and economic growth of the participants, this is enhanced by the “hosts” of the MCM, professionals who provide local support to the delegations and which currently include the cities of Madrid, Barcelona, Miami and Bogota. “We are eager and working so that soon we can integrate hosts from Panama, Chile and Paraguay”Laura commented.
A businesswoman from CordovaArgentina, who was part of the April mission in Miami, United States, shares her experience: “MCM provided me with the necessary links with businessmen, who have been key to my expansion plan in that country”highlighting the positive impact that the initiative had on his business and his professional career.
A notable aspect of the MCM is its focus on speaking in business terms among professionals. Laura Hannois highlights: “We don’t want to talk about gender gaps; we want to do business, sit down and start the talk directly in terms of development opportunities”. Her ability-focused stance and expertise in technology and business development is a testament to the empowerment and confidence that professionals can bring to the business world.
“Leaving gender biases and taboos aside, allow the MCM to generate effective and collaborative communication in the business environment”, highlights Romina Nostrala. They recognize that speaking in terms of business and opportunities is essential to building meaningful connections and achieving tangible results.
The MCM has a list of professionals who are part of the initiative which is available for companies and SMEs interested in establishing links with professionals with a long history, but who have not developed a level of professional marketing or who are not visible, in order to help them expand their business opportunities. The diversity of profiles, such as biomedical engineer, Engineer in systems, accountants, architects, lawyers and more, it reflects the versatility and talent available, which provides new ways of looking at business in the technology industry.
Like thousands of professionals who can see themselves reflected in Romina and Laura, the future of technology and service businesses looks more equitable and diverse. The invitation to join the MCM is openwe know that we are going through the fourth technological revolution In which everything moves much faster than we imagine, being creative and collaborative is key.
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