The lingerie brand Sloggi is discontinuing its range of swimwear. The decision follows the review of the portfolios of both brands, Sloggi and Triumph, announced the Swiss parent company Triumph Holding AG on Monday.
The Sloggi Shore swim line will be discontinued for Spring/Summer 24 to focus on strengthening the brand’s core categories of underwear and shapewear. The use of sustainable materials and technologies should also be researched more intensively, according to the communication.
Also owned by the company, Triumph is adding a wide range of price points to its range of swimwear. This should make the line accessible to all customers.