New strategy of the distribution sector to lower the price of the shopping cart. He BonPreu group has announced this Monday that it will discount 5% of the price of purchases made in the sections of meat and fresh fish, whether they are products bought over the counter, or packaged. The measure will be active for three months (until June 18) in supermarkets Bonpreu, Esclat and BonpreuEsclatbut only for registered consumers, that is, those who have customer card. In total, the group calculates that it will have to invest 2 million euros in carrying out this strategy.
The supermarket’s proposal is to add the amount equivalent to that 5% of the amount allocated to meat or fish to the credit that the buyer has accumulated in his Bonpreu card. In practice, this means that a purchase worth 20 euros in the fish shop from any of its stores will translate into an extra 1 euro on the card to spend on future purchases.
As the company explained to EL PERIÓDICO a few days ago, the chain has spent months negotiating with the providers to try to reduce from there the price escalation and that in many of the cases in which it has not been possible, it has been the group that has assumed the increase. This, they added from the company, has “clearly” conditioned the company profitabilitywhich, without going any further, is convinced that it will end the fiscal year with a reduction in its benefits compared to the previous year.
“The group considers it absolutely necessary to join efforts to limit the impact of this situation on the consumer home economics and delimit the price increaseseven if it is to the detriment of its commercial margin”, he justified then, and insisted this Monday in a statement.
Apart from the VAT reduction
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In this document, Bon Preu explains that he has focused on meat and fish because they are “essential” to have a healthy nutrition and because they are the ones who were left out of the VAT reduction applied by the Government on certain products at the beginning of the year. In fact, this has been one of the great demands of the meat sector since the President of the goverment, Pedro Sanchezannounced the measure. And recently it has been put back on the table, when the final CPI data for February demonstrated that the price of food continues to rise.
At the moment, however, the Government has not made a move, and according to the discourse of various government spokespersons who have taken a position on the matter, the strategy seems to be to wait for the decisions made to take effect and for each agent in the chain to do what they can on your own. Hence, supermarkets are promoting more discounts and offers than is usual. For example, the Bon Preu group recalls in this same statement that between January and March it has had a campaign active to promote its own brand products, where it has more capacity to adjust margin. And Eroski launched a campaign last week to limit the price of more than 1,000 products.