According to Angela de Jong, it is not at all inexplicable why the viewing figures of Koffietijd have collapsed to such an extent that the program is taken off the tube. “The feeling is gone.”
Coffee time disappears from the tube after the current season because too few people are watching it. And according to TV columnist Angela de Jong, sponsor Postcode Loterij owes this entirely to herself. A few years ago, he decided to move the morning show from the Lang Leve De Liefde villa in the Gooi to an office in Amsterdam.
Gooie villa
In retrospect, it was the final blow for Koffietijd, according to Angela. “Are we going to miss Coffee Time? Let’s be honest: no. Hardly any people looked at it anymore. Since they had moved to the Postcode Loterijtoren and the presenter system had expanded quite a bit, I had lost the familiar Coffee Time feeling,” she says in Nieuwe Revu.
The atmosphere has been knocked out of the program, she thinks. “Loretta and Quinty did have that little bitty together in that villa in ‘t Gooi, but when everyone else came along, I soon lost it.”
housewives
According to Angela, coffee time has gone too far. “The Coffee Time of the Postcode Lottery aimed at an audience that probably didn’t watch the TV, because they are just working women. And it was once conceived as a kind of housewives program for women who sit at home and need help throughout the day.”
She continues: “With all the themes they have touched on in recent years, I think it focused more on the yoga mothers in Amsterdam South.”
