In 2016, the legendary SuperRebel® Kidsgear brand was created. A sports and street couture brand for rebellious kids. We’re not just a fashion brand, we’re a fashion statement. Bold, blunt, smart and stylish are the values for the design of each collection. Also, we are constantly improving the quality and trying to be as sustainable as possible because we love protecting the planet for our children and their children.
We believe in selective distribution, so you won’t find SuperRebel® Kidsgear on every street corner. Every year we bring at least 4 collections. The marketing communication strategy focuses mainly on brand ambassadors and influencers. (SuperRebel® Army, children of celebrities and talent). Social media and partnerships are mainly used to build the brand and we always work with the best photographers available. Our goal is to become the coolest brand for kids on the planet. Loved by children and their parents. SuperRebel® Kidsgear is a partnership between Brand Works and SuperRebel.
The brand is not only available in the Netherlands, but also in Germany, Austria, Switzerland, Italy and many others. We are available online through brands such as Zalando, Bol.com and Kleertjes.com. But also through exclusive fashion and sports shops such as Intersport, Daka Sport, Skihut.