Tommy Hilfiger, part of US-based PVH Corp., unveils a new campaign featuring Liverpool FC’s most iconic players. The campaign presents the Spring/Summer 2026 collection at a time when football is preparing for a cultural milestone.
Against a backdrop of optimistic and vibrant images, players gather in anticipation. Many of them are preparing for their international appearance on the biggest stage in the world. At the same time, the collaboration continues to shape a style vision for the next era of sport.
The campaign focuses on how athletes behave when global attention reaches its peak. She explores the wider culture of modern football, where fashion and the world of sport are more closely linked than ever before. A selection of intimate scenes shot by Alisdair McLellan near Anfield are combined with striking portraits. There are also moments of the squad’s arrival that reflect the transition from club to national team. The players of the Liverpool FC men’s team define the style in their own way.
“I have always viewed sport as one of the strongest cultural languages. It connects people through identity, emotion and personal expression,” said Tommy Hilfiger. “What excites me about football today is how personal style has become part of this discourse. This campaign shows Liverpool FC players carrying our Tommy icons into a new era of sporting influence and modern clothing.”
Each player brings their own perspective to Tommy Hilfiger’s iconic and modern preppy style. This reflects the vision of the collaboration. They wear tailored looks from the Spring/Summer 2026 collection. Dominik Szoboszlai and Cody Gakpo wear sophisticated tailoring like the linen blazer. They show their sartorial interpretation of the ‘Tunnel Walk’ style. Alexis Mac Allister and Alexander Isak take a more reserved approach to Tommy’s preppy style. They wear the iconic cable knit polo and chinos.
Each look is based on the signature color palette of red, white and blue. A subtle nod to the brand’s nautical heritage is reflected in Breton stripes and nautical-inspired outerwear. The result is a renewed expression of ‘Prep Made Current’. This approach modernizes American classics through cut, fabric and color. Every look is rooted in tradition and characterized by individuality. It appears personal, self-confident and unmistakable.
For more than 40 years, Tommy Hilfiger has created a legacy based on the fusion of FAMES – fashion, music, entertainment and sport. The brand has shaped the way athletes dress in iconic cultural moments. This ranges from sponsoring Formula 1®️ teams in the 1990s to equipping the Cadillac team’s Formula 1®️ drivers, Valtteri Bottas and Checo Pérez, at high-profile appearances around the world. Today this continues with the collaboration with American football icon Travis Kelce. The brand has continually shaped the image of sports stars on the world stage.
This connection continues through Tommy Hilfiger’s role as Liverpool FC’s Official Global Partner. As football captures global attention this summer, the brand’s legacy takes on new meaning. This is expressed through the players who shape the game today.
The Spring/Summer 2026 collection will be available throughout the season on tommy.com, in Tommy Hilfiger stores worldwide and at select retailers. Friends and followers of the brand are invited to join the conversation on social media. You can use #TommyHilfiger, @TommyHilfiger and @LiverpoolFC.
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