Start-up Tilt, an e-commerce platform specializing in live shopping and live auctions, has reached a crucial milestone. The company announced on the social network Linkedin that it had successfully completed a financing round worth 26 million US dollars (22 million euros). The platform wants to use the additional funds to accelerate technological innovations.
However, the central element of this announcement is the strategically important participation of Vinted Ventures. The investment arm of the second-hand platform Vinted is the first investor from the re-commerce sector to support Tilt.
In a statement published on Linkedin, Tilt co-founder and CEO Abhi Thanendran emphasized the importance of this alliance: “What Vinted did for the secondhand market, we are doing for live sales,” he explained. “The support of Vinted Ventures, our first strategic investor from the re-commerce sector, is the best possible confirmation that the future of the market lies right here.”
Other investors, including Balderton Capital, Earlybird and Seedcamp, also participated in Tilt’s financing round, according to business publication Business Insider.
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