Joey Veerman after much-discussed advertisement in good company with Cruijff, Gullit, Davids, Van Bommel and Sneijder

As is often the case, opinions were divided. When one person saw the full-page G-Star advertisement in De Telegraaf, one person would have choked on his rusk while laughing at breakfast, while another person would have more steam coming out of their ears out of irritation than from the kettle. It is clear that the clothing brand’s publicity stunt (Denim with true character) has had its effect.

ttn-2