After a phase of international repositioning, the brand will be presented with a curated selection of key pieces and denim in four selected stores – Glattzentrum, Spreitenbach, Basel and Bern – from April 18, 2026, Metro announced on Friday.
“Topshop is back – and with it a brand that shaped the high street of the 2000s like no other,” explains Julia Brotschi, buyer for Topshop at Metro Boutiques AG. The aim is to make the iconic looks directly tangible again for both a new and “old” generation of customers. According to Kevin Brunner, Offline Marketing Manager, the aim is to “create emotional access to the brand” through targeted activations and to stage the launch as a real experience beyond pure visibility.
Entering the Swiss market is part of a comprehensive European expansion strategy: Topshop recently massively expanded its presence through strategic partnerships with the Danish fashion group Bestseller in the wholesale sector and the Dutch multi-brand retailer Wehkamp in e-commerce. The cult brand has also been represented in stationary stores again in Austria for a few days and celebrated its comeback at Kastner & Öhler in Graz.
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