Diddy buys back clothing brand Sean John

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Sean John

According to media reports, the American rapper, music producer, actor and fashion designer Sean “Diddy” Combs wants to buy back the men’s fashion brand “Sean John”, which he founded in 1998. He won US $ 7.551 million at auction and wants to get back into the fashion industry in this way.

Officially, SLC Fashion LLC, backed by Combs, took over the brand, beating United Ventures LLC’s offer for $ 7.5 million.

Combs acquired its majority stake in Sean John in Global Brands Group Holding Ltd. in 2016. sold, a holding company specializing in clothing lines for celebrities. After filing Chapter 11 bankruptcy in July, Global Brands Group put the Sean John brand up for auction along with other assets.

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