Kris Jenner turns 70 and his empire continues to shine. From TV to fashion, from beauty to luxury, every aspect of his world bears his imprint: that of a woman who was able to transform a family into a global brand.
Kris Jenner turns 70! From reality TV to red carpets
When in 2007 Keeping Up with the Kardashians debuted on screens, the family ran a small clothing store in Calabasas. Kris first saw the potential of that media exposure: not just a reality show, but a springboard for building an empire. It seems that she was the one who managed the idea and negotiated on the product, ensuring a controlling role in production. Thus was born the myth of momager, mother and manager, figure halfway between strategist and pop icon.
Over the years he has built a system where every child is a brand and every brand a part of his own empire. And although there has been no shortage of criticism (some consider her “calculating”, some “control freak” and even “image-obsessed”), the results speak for themselves: six children, six companies, six global successes.
Kris Jenner today: the “ageless” beauty effect facelift
To celebrate her 70th birthday, Kris Jenner gave herself a treat $100,000 faceliftsigned by surgeon Steven M. Levine, the same one who treated many Hollywood stars. The operation, openly told by herself, went viral.
«To me, that’s aging gracefully. It’s my version.”he declared to Vogue Arabiaexplaining that she doesn’t want to “give up on herself” just because of her age. «I decided to have this facelift because I want to be the best version of myself, and this makes me happy». In the podcast Not Skinny But Not Fatthe matriarch reiterated: “It’s my way of showing people and trying to inspire them not to be afraid of surgeries… fear is not your friend.” A message of empowerment, which couldn’t be more direct.
A heritage built on intuition (and on children)
Kris Jenner’s story begins long before the spotlight. After divorce from lawyer Robert Kardashianwho had blocked her credit cards, made a promise to herself: never depend on anyone again. Since then, he has managed every detail of his career and that of his children with flair and determination. Even her ex-husband Caitlyn Jenner, before the gender transition, owes her transformation into a media personality and author of motivational bestsellers.
Today Kris sits on the boards of directors of his family’s companies and continues to be a style icon. Its distinctive look – black and white suits, short bob, Chanel bags and intense eye makeup – has become a trademark.
The empire continues
With participation in the most exclusive events, from Jeff Bezos’ wedding in Venice to the premiere of All’s Fair, Kris Jenner confirms herself as a permanent presence on the jet set. And with MAC Cosmetics, which chose her as the spokesperson for its campaign for “ageless beauty”secures a place of honor in the world of beauty too.
In short, at 70 years old, the woman who changed the concept of celebrity forever seems to have no intention of slowing down. Nor to abandon the scene.