Mattel’s attempt to make a “Barbie” for eighties-nostalgic men is not a film – it’s disastrous brand management.
You can almost imagine it: A group of Mattel executives sitting around a conference table, watching as a VP points to curves and profit margin graphs surrounding “Barbie” — Greta Gerwig’s unlikely 2023 masterpiece about socially enforced ideals, self-empowerment and dolls. He mentions that the key to the film’s success is not just…
The post “Masters of the Universe” is he-mansplaining at its finest appeared first on Rolling Stone.