Kim Jones has found a new activity. According to a report by trade publication FashionNetwork, the former Dior menswear designer has joined Chinese outerwear brand Bosideng. The label made its debut on the Paris Fashion Week runway in 2025.
Jones will not be responsible for all creative direction of the brand. Instead, he is responsible for a new luxury project called Areal. A capsule collection designed by Jones for the fall-winter 2025 season will be released soon.
Bosideng’s creative director is Pietro Ferragina. He told FashionNetwork that Jones’ luxury project will initially only be launched in China. If the development is positive, further expansion will be examined.
It comes as no surprise that Jones has now taken responsibility for a luxury project. Over the course of his career, the Brit has designed for various luxury fashion houses such as Dior, Fendi and Louis Vuitton.
This article was created using digital tools translated.
FashionUnited uses artificial intelligence to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]