Finns buy nice unisex sneakers from the supermarket. The sneakers keep their ground especially among men and young women.
Illustration. Adobe Stock / AOP
Finns buy nice and versatile sneakers from the supermarket.
This is clear from the data of the best-selling sneakers in Tokman, Kesko and the S Group.
Tokmanni Communications Manager Maarit Mikkonen says that unisex shoes have been interested in customers this year despite the sex.
The same trend is also reflected in the best-selling sneakers of Kesko and the S Group.
Skechers shoes sold in the left Prsimo, unisex sneakers in the middle of Tokmann and on the right Skechers who have been sold best at Kesko. Top men’s shoes, down for women. S Group, Tokmanni, Kesko
On the list of both the S Group and Kesko’s best-selling list, you will find skechers brand shoes, which are more expensive than other best-selling shoes. Other listing shoes cost less than 40 euros and skechers cost around 90-100 euros.
There are several reasons for the brand’s popularity.
– The brand is really popular globally and the consumer is wide. They are purchased by consumers who value comfort, good fit and ease of dressing, says Kesko’s Dressing and Sales Manager for Kesko’s dressing and sales manager Katja Kaartinen.
Comfort is therefore a unifying factor in listing the best -selling shoes.
– Men’s and women’s popular models emphasize quality, comfort and versatility. The shoes are suitable for many going to the city as well as for walks, says the Sales Manager of the Footwear Camilla Rosenqvist SOK Marketka’s chain steering.
On the left, men’s black skechers brand shoes that are machine-resistant and therefore easy to maintain. In the middle of Tokmanni women’s socks, and on the right the women’s bunny sneakers. S Group, Tokmanni
Laddy -free and streaming shoes go for both men and women. Dressing and stripping them are quick and hassle -free.
Finns prefer traditional and safe colors in their sneakers.
– In men, black is the most popular color, and in women, black, white and pink are the most popular colors, says Kaartinen.
The sneakers also hold their ground in the hearts of Finns. Young women, in particular, buy them, although they can also be found on the list of the most purchased shoes in the S Group.
– The sneakers are in fashion. The whites, in particular, sell well, Kaartinen says.
Unisex sneakers sold on the left to Tokmann, in the middle of the S Group listing, you will find men’s puma sneakers and the sneakers of Kesko’s own brand on the right. Tokmanni, S Group, Kesko
There is a surprise to list the best -selling shoes of Kesko’s men.
– The popularity of barefoot shoes has grown in recent years and more and more consumers are looking for them, says Kaartinen from Kesko.
It seems that this year is an era of comfort, ease and versatility in footwear.