The German provider of Loyalty and Promotion software Talon.One has received growth financing of $ 135 million (115 million euros). Customers: inside of Talon.one include H&M, Adidas, Sephora and Nordstrom.
The financing comes from the new investor: inside Silversmith Capital Partners and Meritech Capital. The existing investor CRV also participated.
Talon.one offers retailers: inside and brands a platform to create personalized, scalable promotional and loyalty programs. The intelligent use of data is intended to achieve deeper customers: internal bond and permanent loyalty. Brands can start and manage any kind of incentive over a single, uniform system. Everything is possible from percentage discounts to multi-stage loyalty programs to cashback campaigns and playful experiences.
The new capital is used to accelerate the ongoing innovation of the Talon.one platform. The leading market position of the company in the United States, Great Britain, Europe and in Asian-Pacific. The investment will also concentrate on the provision of AI-based intelligence and predictive findings. The corporate capacities in various sectors are also to be deepened.
“This investment is a strong vote of trust for the platform we have built up and the value we offer the most trustworthy brands in the world,” said Talon.ONE co-founder Christoph Gerber. “We look forward to the partnership with Silversmith and Meritech in order to continue to solve the most complex challenges of our customers.”
This article was used with digital tools translated.
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