In a world where artificial intelligence advances by leaps and bounds, sales have not been left out. Far from being a marginal phenomenon or a futuristic promise, IA is already a reality with concrete impact In Latin America. In 2024, the regional market of AI generated more than 25,000 million dollars, and it is expected that it reaches 154,000 million around 2030. Within that ecosystem, the retail – that is, the direct sale to the consumer – is one of the most dynamic areas, with a projected growth of almost 30 % annual until 2032.
One of the silent engines of this revolution is WhatsApp. The application that was born as a personal messenger is today the main customer service for millions of companies. Only in 2023, More than 5 million companies already used their API to automate processesand it is estimated that in 2025 80 % of the great firms will have adopted it. But the key is not only technology, but how it applies with intelligence and warmth.
There stands out Dragoncatan Argentine platform directed by Teo Tinivelli that represents an effective synthesis between automation and closeness. With more than 25,000 active users, this tool does not replace the seller: it improves it. Its star is the “magical audio”, a function that allows to send personalized voice messages to hundreds of contactswith the real voice of the user and the name of the recipient included. The difference? There is no need to record them one by one. The result is simple but disruptive: cold -free efficiency.
The great virtue of Dragoncat – and of those who understand the true sense of applying sales – is to understand that humans remain central to the equation. Tinivelli explains it with a clear metaphor: “Dragoncat is like Ironman’s suit, but who pilots is still the seller”The goal is not to automate, but to release time, increase productivity and allow sales equipment to concentrate on what they do better: connect, persuade and close.
The proposal has had special echo in small businesses and entrepreneurs: Barbers, pizzerias, personalized services. Businesses that cannot afford to lose direct treatment, but cannot continue doing everything to lung. For them, AI is not a threat. It is an opportunity to climb without losing identity.
But Dragoncat’s ambition goes beyond local borders. Tinivelli already puts the eye in India, the country with more than 850 million WhatsApp users. If the Argentine Software Olx managed to settle as a generic brand in that market, why not think of Dragoncat as its digital heir? The scalar strategy from Latin America to the world is not newbut effective: lower costs, rapid adoption and a shared cultural logic that paves the way.
Beyond the tool, the interesting thing about the Tinivelli approach is its pedagogical root. Before being a software developer, it was Formator in Digital Sales. He taught proven methodologies, designed accessible courses and climbed to personalized proposals of thousands of dollars, always prioritizing concrete results. His advice for other creators is simple but forceful: “Don’t get on a wave that you don’t know how to surf.”
In short, AI in sales does not have to imply dehumanization. You can, however, be an ally to multiply the scope, refine the message and preserve the most valuable: the human bond. In that line, proposals such as Dragoncat are not just technological tools. They are intelligent responses to a market that demands more and more efficiency … without losing the soul.
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