No less than one in three Dutch people throws half-full packaging, such as yogurt trays, spray cans with leftovers or drinking suits with milk residues, carelessly in the PMD tray. This ensures that entire waste streams become unsuitable for recycling, which is a huge waste in a time when raw materials are becoming increasingly scarce.
Semi -full cans cannot be recycled either. credit ANP
,, Waste is worth gold, but only if you separate it well and first empty packaging. Only 55% of the Dutch know that one half -full suit or a bottle with leftovers can make a whole bag of PMD unusable for recycling, “says Hester Klein Lankhorst, CEO of Pacture.
,, The confusion about what is and what is not allowed in the PMD box is considerable. For example, 65% of people or deodorant buses belong to PMD, while that is the case. Plastic tubs, vials and even chip bags with an aluminum layer are also allowed in the PMD container. ”
“But materials such as styrofoam, hard plastics (such as toys), laminated plastic, chemical waste such as kit tubes, paper, glass or vegetable, fruit and garden waste (GFT) absolutely do not belong in the PMD bin. This misconception ends up with recyclable stuff often unnecessary a missed but also a breach, but also also, but also also, but also also a bit of tame. Lankhorst.
PMD bag: stubborn misunderstandings
Despite the missteps there is hope. For example, eighty percent of the Dutch know that empty plastic bottles and yoghurt trays belong in the PMD tray. Yet misunderstandings remain persistent. In municipalities where post -separation takes place, whereby waste is sorted in the factory, 15% of the inhabitants think that PMD is nevertheless burned. Another 19% fear that it will end up on the garbage dump.
Second life for tens of thousands of devices thanks to a few simple adjustments
“That is a big misunderstanding,” Little Lankhorst emphasizes. “Whether you separate at home whether it is happening in the factory, empty packaging are recycled as efficiently as possible. It doesn’t matter who does the partition work, as long as the packaging is empty.”
Hester Klein Lankhorst: “waste is no longer an option.” Credit Serge Ligtenberg
Three -quarters of the Dutch think waste separation is important, but a quarter regularly skipping the emptying of packaging, often out of convenience or lack of time. In addition, 33% wrongly thinks that packaging should be thoroughly rinsed, which leads to unnecessary water waste. Klein Lankhorst: ,, It is really unnecessary to wash packaging. Scracking well or shaking and throwing it in the right container is enough. That is a small effort with a big effect. ”
Dealing more consciously with waste separation
With the new campaign, PACTS not only wants to inform Dutch people, but also motivate to be more aware of waste separation. “At a time when raw materials are becoming increasingly scarce, waste is no longer an option,” said the Pactory CEO.
,, The solution is simple: take a few seconds to scrape out that yoghurt bowl, check if that spray can is empty and throw it in the right container. By better separating together, we can ensure that valuable materials are not lost, but get a new life as raw materials for new products. ”

