Masses are among the indispensable turntables of the fashion industry: they are places of encounter, inspiration and market development. This year, Gang consciously uses these platforms to make the brand and your handwriting tangible, including at the Unitex fashion festival in the Ulm in Baden-Württemberg and the fashion factory in Zaandam in Dutch. For the German label with Italian Esprit, these appearances are not only firmly planned appointments, but also conscious strategic stations on the way to further growth and strengthening international presence.
Strategy with foresight: show presence and strengthen partnerships
With its trade fair participation, Gang pursues several goals: the extraction of new trading partners: inside, the care of existing relationships and the expansion of brand awareness-both in the established German-speaking countries and in the growth-strong Benelux region. The focus is on personal exchange with specialist retailers. “Measuring is valuable touchpoints for brand staging and enable real dialogue,” says Petra SchmidbauerHead of Marketing in Gang.
Precision in preparation
The planning begins months in advance. Sales, marketing and product development work hand in hand, so that product presentation, ‘Look & Feel’ and brand message create a coherent overall picture. In addition to classic communication such as business-to-business newsletters and media cooperation, Gang relies on modern channels such as the LinkedIn career network and the digital presence in the fashion frame showroom. This creates a seamless brand appearance, which remains visible away from the physical exhibition halls.
The selection of the collections presented follows a clear line: denim in top form, authentic washes, special flat tissue parts, matching jackets and proven bestsellers from the never-out-of-stock (NOS) program come to the area. “We want to show the entire strength of gang – clear, independent and distinctive,” says the product department.
Exhibition stands as experience worlds
Visitors: Inside, you can look forward to a comprehensive gang world: lovingly designed details, characteristic designs and an atmosphere that breathes the brand core “Fashion that fits perfectly”. The stand is deliberately designed uncomplicated and realistic – a place that not only presents products, but also arouses emotions. The presentation is supported by look books in print and digital form, individual point-of-sale materials and Mood pictures that are made accessible using QR codes.
On site, a strong team is present – from the management to sales to marketing – in order to maintain the personal dialogue with existing partners: to maintain inside and make new contacts.
Two fairs, two focal points
The Unitex fashion festival, which takes place from May 20 to May 21, offers the perfect stage to reach existing and new trading partners: inside the German and Austrian region. The fair is known for its efficiency, its high -quality environment and the direct connection to decision -makers: inside in specialist shops. After successful participation in the previous year, the Label 2025 again relies on a fresh, inspiring stand concept that makes you want more.
From July 6th to 7th, the label will be shown on the fashion feeder, this time with even stronger focus on the expansion in the Benelux room. The debut in January already made a very positive response. The summer appearance should expand this success: with an even more concise presentation of denim competence and a targeted focus on new retail and sales partners: inside.
Success measurement with depth
For aisle, not only the number of contacts counts, but above all their quality. Leads, direct follow -up and concrete feedback on the collection are the most important indicators for successful participation in the measurement. The discussions on site also provide valuable impulses for product development, because staying at the pulse of trade is part of the brand DNA. The motto for 2025 sums up the essence of the brand: “Feeling good. The love for special.” Each: R Kund: In the course of gang you or your personal favorite – and this is exactly what the team lives on every industry event.