Social media under the spell of new ‘Ice Bucket Challenge’: promotion this time revolves around completely different goal

Eleven years after the original promotion, social media are once again under the spell of the so -called Ice Bucket Challenge. It started in America, but in recent days it is also going loose in the Netherlands. Participants usually don’t feel like it, but persevere because of the goal. This time that is something other than attention to if, which not everyone thinks is appropriate.

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