The Lyst Index, a quarterly overview of the world’s most popular fashion brands and products, once again offers insights into the current developments in the industry.
The ranking is based on the search behavior of 160 million users annually: inside-both on the Lyst platform and outside-supplemented by sales data and worldwide activities on social media. The first quarter of 2025 was characterized by creative changes in top brands, the promotion of promising newcomers: inside and the farewell of an influential designer who directly influenced the ranking.
Change in the creative tip at eight luxury brands
Eight renowned fashion houses announced new creative tours in the past quarter-four of which are among the top brands of the current Lyst Index. It started in January the appointment of Matthieu Blazy at Chanel. Shortly thereafter, Sabato de Sarno resigned from Gucci after two years. He follows Demna, whose successor to Balenciaga is still open.
Louise Trotter was also announced as the new creative director at Bottega Veneta. In addition, Glenn Martens, Michael Rider and Simone Bellotti took over new creative cable roles in renowned houses.
Loewe, the currently most popular brand in Lyst Index, received a lot of attention after the announcement of the farewell of Jonathan Anderson. After over eleven years at the creative tip of the Spanish fashion house, Anderson handed over the scepter to Jack McCollough and Lazaro Hernandez, the founders of Proenza Schouler. Anderson himself changes to Dior Men.
Farewell to Jonathan Anderson gives Loewe an upswing
After the announcement by Anderson’s farewell, searches for Loewe rose by 38 percent. Thanks to this upswing, Loewe took first place in the Lyst Index of Miu Miu. According to Lyst, the interest in Anderson’s last collection is remarkably large. It is a well -known phenomenon in fashion: When popular creative director goes: the demand for your works often increases.
An example of this is Phoebe Philo, who left Céline 2018. After she left, interest in “Old Celine” plays exploded. Your collections from this time are still being sought and sold well via platforms such as The Realreal and Vestiaire Collective.
COS creates the breakthrough, skims sinks
Chloé is in the top 10 of the list for the first time. Another striking newcomer to the top 10 is COS-the first high-street brand ever that reaches this place. Skims, Kim Kardashian’s underwear brand, fall by four places and is in 15th place in this quarter, despite the announcement of a collaboration with Nike.
Sports brand on celebrates debut
A striking newcomer is also the Swiss sports clothing brand on, which is represented in the list for the first time and is in 18th place. Once started as a running brand, ON is now increasingly positioning itself as an innovative lifestyle label. Last year, the company worked with Loewe and Post Archive Faction – cooperations that, according to Lyst, were well received by both the market and the consumers: inside. Searches for ON rose by 50 percent in this quarter.
Three quickly rising brands
The popularity of the fashion of the Dutch designer Duran Lantink rises rapidly in this quarter: the fashion house of the same name won 69 percent in popularity. Lantink is known for his sculptural designs from Deadstock and has recently been appointed creative director of Jean Paul Gaultier.
Interest in Dries van notes increases by eleven percent. The first autumn/winter show by Julien Klausner, the new creative director, was well received and introduces a new phase for the Belgian fashion house. Searches for Levi’s also increase by 35 percent, not least thanks to continued cooperation with Beyoncé. According to Lyst, the collaboration revived the rich archive of the denim brand in a fresh way.
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