Dirk Schönberger should take over the creative management again at MCM.
Schönberger, who worked for the Munich luxury provider until April 2023, returns as a Global Chief Brand Officer, reported the WWD specialist magazine. He was back in time to look after the MCM SS26 collection.
The designer switched from MCM to furniture manufacturer Vetsak in mid -2023, where he was active as a Chief Brand Officer. At MCM he was active for more than four years, first as a global creative officer and later as a global brand officer. Tina Lutz and Katie Chung followed him, who were entrusted with the global design and creative directorate.
Before his time at MCM, Schönberger was creative director at the Herzogenaurach sporting goods Adidas and the Joop brand! active. He also led his own label of the same name until 2009.
So far, MCM has not responded to a request from fashionunited.