Zendaya: «Perfume? It is a gesture that celebrates one’s value”

Zendaya «has already lived many lives, yet is as young as spring. By some inextricable paradox, she also gives the impression of being born in the distant future. She seems to be able to do everything.” So he commented last year Timesjustifying the choice of the actress and singer as first in the ranking among the 100 people in the “Innovators” category, the innovators, of 2022.

Zendaya and the new bob: one of the most searched for inspirations on the web

Star protagonist in Euphoriaa TV series that recounted the lights and shadows of contemporary adolescence, but also in Spider-Man: No Way Homeand in Dunesthe most awarded film at the Oscars (six) 2022 and expected with the second chapter in theaters next year. Courted by the fashion and beauty system, Zendaya said yes to Lancôme. And she tells us why.

Zendaya, beauty face of the year

«Isabella Rossellini, Penélope Cruz, Cate Winslet… Now, me with them! This beauty maison has a history spanning more than 80 years, but manages to remain contemporary because open to new ideas. It just so happened that they wanted to hear mine” tells.

Zendaya, Lancôme beauty ambassador (photo ciurtesy Lancôme)

«They told me they were going to launch a very important new fragrance, but it wasn’t ready yet, apart from the bottle. So they handed me over three tests, to find out which one I preferred. In short, I was the one who chose the current one Idol! This made me feel special, decisive and, yes, innovative. A sensation that I wish every girl to experience at least once in their life. Perfume is emotion, for me it is a recognition of value.”

Believe you can make a differenceand feeling grateful for that is what keeps our inner light alive, he explains Zendaya, whose very name means “to give thanks” in Shonaa Zimbabwean language, echoing its African-American, German and Scottish origins all together.

Your beauty routine? «I’m not a party girl, I love staying at home with my granddaughter, I’m a concealer and mascara person, fine. By Lancome I collect lipsticks, even though I use very few of them. And if I have to transform myself into the “star me”, I focus on the look, with blue or silver eyeliner. Futuristic, even if I discovered them from my grandmother.”

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