Zegna presents his spring/summer 2026 collection for the first time outside the traditional calendar of the Milan fashion week.
The Italian men’s fashion brand chose Dubai as a stage for her latest runway show, as Zegna announced on Friday. The show, which will take place on June 11th, is intended to underline the ongoing commitment of the brand for Italian craftsmanship, innovation and global expansion.
The decision to move the show to Dubai was made in full agreement with the Italian fashion association Camera Nazionale della moda Italiana. The aim is to carry the Italian ‘Savoir Faire’ beyond national borders and at the same time maintain the deep roots of the brand in Milan. However, the Italian fashion capital always remains the home of Zegna, but luxury means movement, further development and the openness to new perspectives – and Dubai is the perfect place to tell the next chapter of the brand, according to the press release.
“When a company that always looks outside the box, we are happy to bring the artistry of the made in Italy for the first time to Dubai,” said Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group. “It’s not just about a fashion show – it’s about underpining the strength of Italian craftsmanship on a global stage. Today Dubai is the center of the world – a place where cultures meet, thrive ideas and take shape the future. “
But the Italian luxury brand not only brings your spring/summer 2026 collection to Dubai, but also the event concept Villa Zegna. The temporary announcement: inside experience, which previously stopped in Shanghai and New York, is inspired by the original home in Ermenegildo Zegnas and offers an immersive journey through the inheritance of the brand.