The online giants Zalando, About You and Yoox Net-a-Porter (Ynap) have joined forces for a joint climate protection initiative for fashion brands.
The aim of the online retailers is “to reduce greenhouse gas emissions within their value chains and in the fashion industry as a whole,” said the three companies on Wednesday. A new learning platform is to serve as a support that will help partners to set their goals for reducing greenhouse gas emissions. Among other things, the process of emission measurement is explained step by step. The platform also offers the opportunity to exchange ideas with each other and with experts.
“Our climate protection goals can only be achieved through innovative partnerships. So the next step for us is to support our brand partners, who are at different stages of their climate journey, in setting their science-based goals,” said Ynap CEO Geoffroy Lefebvre. “By working with About You and Zalando, we can jointly and consistently pursue our efforts to reduce emissions from luxury and fashion brands.”
The platform is part of the efforts of the three retailers who have set their climate protection goals as part of the Science Based Targets Initiative (SBTi). The start is planned for autumn as a pilot project with selected brands. In 2023, the project is to be made available to all interested brand partners.
“Together with our suppliers and our brand, logistics and packaging partners and now also with our competitors, we want to reduce greenhouse gas emissions in our supply chains. This is a powerful lever to drive important changes in the fashion industry,” said David Schneider, Co-CEO of Zalando. “It is our goal that 90 percent of our partners (according to emissions) set themselves scientifically based targets by 2025. The new learning platform plays a key role in achieving this ambitious goal.”
The SBTi is a partnership between the Carbon Disclosure Project (CDP), the United Nations Global Compact, the World Resources Institute (WRI) and the World Wide Fund for Nature (WWF).