Yves Rocher Skin and Hair Diag, skin and hair analyses

Nothere isn’t better beauty gesture than knowing each other, first of all. Really understand what are the needs of your skin, as well as your hair, it is the fundamental starting point for not making mistakes with products, for not choosing at random, for not settling for promises, without focusing on the substance, i.e. the effectiveness of the beauty routine. With the help of a our reader, Giulia Vatri, who lent herself as a model, we have two innovative products were put to the test skin and hair tech analysis services signed Yves Rocheroffered during the event at Milan Beauty Week and to pop-up newsstand of the ne brandthe heart of Corso Garibaldi.

An exceptional opportunity he presented an opportunity valid for all: the service of skin analysis it is available in the brand’s stores throughout Italy.

Yves Rocher Skin and Hairdiag put to the test

«Tell me about your skin». If our skin could talk, it would say a lot about us: the largest organ in the body it’s a rather faithful litmus test of many aspects of one’s life, of habits, of the aging process, of the so-called exposome, i.e. of the whole series of exogenous factors that impact the superficial appearance, and can be seen on one’s face.

Skindiag by Yves Rocher is a skin analysis service via camera, connected to an App who investigates 22 skin parameters very faithfully and accurately. It’s not all in the hands of technology, on the contrary: the session begins with a series of ritual questions posed by the beauty expert. We start by evaluating together the impressions on our own skin, which is sometimes perceived in a completely different way from what it actually is. A mixed epidermis could be unbalanced because, on the contrary, it has a dry base.

Then, the habits are investigated: cHow do you clean it? How many and which usual treatments are used? Are they differentiated between day and night?

A photo of the oval of the face will act as a “lie detector”. Immediate, fast, fun: the application will appear on the tablet screen an analysis grid very precise of the skin, scanned thanks to a technology that records color differences, lights and shadows on the skin surface. This is why it is essential to be in an environment that is lit as naturally as possible.

The app is, first of all, a “positive” ally: It immediately reveals the main qualities of the skin under analysis. The density, that is the tone, in the case of our Giulia. Next, he indicates the three/four main factors to work on, which often correspond to the client’s wishes and priorities. Brightness, visible appearance of wrinkles, more or less marked, appearance of the grain if irregular, pigmentation, small spots or discolorations (even potential ones), clarity, thickening…

Final step, the development of the best performing product protocol among the dozens of Cosmétique Végétale® references of the brand, which is not an “automated” verdict, decreed by the App. Indeed, it is the beauty expert, together with the client, who identifies formulas and treatment steps that best match their habits – no need to change them! – , the time available, the commitment and the possibilities of each one. In this way, does the customer have as feedback the points to improve on her routine, other strong points to maintain, with the correct Yves Rocher references for her? The differences will be seen first hand.

Hairdiag, hair analysis

Notice that the hair shafts, seen so close, appear like tenacious spaghetti. And then there’s the scalp, which reveals itself, under magnification, as a completely unexplored territory. There are parts of us that are so exposed, so cared for, and yet, never really known. Hairdiag Of Yves Rocher it works like one “macro photography” which scans both the roots and the lengths of the hair, revealing them health and hidden needs.

Also in this service, the technology lends a strong hand to consultancy of the brand expert. We start with ritual questions: how often do you wash your hair and why do you do it so frequently, what products do you use, how often do you change them.

A micro camera, sterile and sanitized, now goes to investigate closely, or rather very close, first along the parting of the hair, then on the occipital areas, on the back, and finally on the sides. We start from the scalp, the source of a lot of information.

If it is well wateredfor example, is a sign of strong hair. If the stems at the attachment appear more or less free from impurities and sebum, highlighted by a special blue light, you can understand their vitality and lightness. Yes it can clearly locate any anisotrichism, i.e. areas more subject to thinning. Yes they can count any ostia in the healing phase, that is, bulbs that will no longer be able to give life to the threads. Even the diameter diversity between stems is an important signal on the speed of regrowth, fall and renewal of the stems.

And that’s not all: we find out that healthy hair boasts, on average, 3/4 hairs coming out of each follicle. A lower number reveals thin, perhaps suffering, hair that needs to be stimulated. Closed follicles must be purified with ad hoc formulas, which oxygenate the entire health of the hair. In short, a microworld of clues, impossible to discover otherwise.

The care protocol, from cleansing to treatment, comes naturally, formulated together with the expert.

The service, tested during Milan Beauty Week, will soon be available in Yves Rocher stores. Meanwhile, in all shops in Italy, it is already possible to have a hair analysis with a direct comparison with the beauty expert, who with a series of questions draws up the protocol for the customer.

For both skin and hair, shipping is open. To evaluate, get advice, learn more, add treatment steps… And notice the changes. Sometimes, it was just enough to know beforehand.

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