Hip and trendy. For example, wine shop PYK is owned by young wine lovers Sjoerd Vunderink and Willem de Haas in Deventer. With this, the twenty-somethings put the dusty image of a liquor store in the closet for good. “Young people have come to appreciate wine more, but the store is also an experience for the elderly,” says Vunderink.
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Young and crazy about wine, Sjoerd and Willem open a hip liquor store in Deventer: ‘You can already have a great wine from 7 euros’
