Some of YouTube’s ads will be unavoidable in the future.
There are already ads on YouTube that you can’t skip. In the future, it might take half a minute. ZumaWire / MVPHOTOS
What will YouTube’s creative advertising innovation of 2023 look like? From a return to the past, says Variety.
YouTube plans to introduce 30-second non-skippable ads. Non-skippable ads are supposed to be shown on smart TVs in connection with the most popular videos.
Does it sound familiar from TV? That’s what it sounds like. Unmissable television commercials have been watched around the world for decades on antenna and cable channels.
YouTube plans to show ads to viewers even when the video is paused. In this case, an advertisement is supposed to appear on top of the screen.
Long ads are planned to be introduced in the United States during the current year. They will come to other countries later.
YouTube says that in the United States alone, more than 150 million users watched videos on the service’s platforms last December.