The online trading platform Yoox rounds off its range with the new category “Home Décor + Art”. “The launch means that furniture is now also available for purchase for the first time, creating a more comprehensive lifestyle segment,” explained the e-commerce specialist, part of the Yoox Net-a-Porter Group, last week. In the first two months after the launch in November, the range of Yoox’s online marketplace in this category is to be “expanded by almost 10,000 products,” according to a statement.
Valentina Visconti Prasca, Managing Director of Yoox, sees the innovation as a return to the online retailer’s original concept: “Yoox was founded as a one-stop lifestyle store that stocks everything from fashion and accessories to design and art.” , she said in a statement. “With the launch of ‘Home Décor + Art’, we are building on our historical roots and creating a holistic 360-degree lifestyle offering that enables customers to enhance their living space with some of the most renowned home and design brands.”
