Yee Demna. Two names that perhaps will say little to the layman, but behind which there are two of them leading personalities in the world of music and fashion business.
Ye in fact it is the new nickname with which he wants to be called since last fall Kanye West, 44, ex-husband of Kim Kardashian. Demna, instead, it refers to Demna Gvasalia, 40-year-old Georgian designer considered the new genius of fashion, able to pass in a few years from Maison Margiela to Louis Vuitton, until arriving at the artistic direction of Balenciaga bringing back the brand.
The announcement of the collaboration on Instagram
The collaboration between Kanye West and the Balenciaga designer
Between the two it is just a collaboration that promises to be explosive is born: Kanye West is a fashion freak and Kardashian herself, despite being a fashion victim herself, admitted to having been greatly influenced by her husband regarding his looks in their marriage years.
Gvasala, for his part, has managed to bring the brand towards one younger size and streetwear, bringing it closer to an audience that – in the years of Nicolas Ghesquière and his successor Alexander Wang – would never have approached the brand.
The two will design side by side an exclusive collection for Gap. The release in the stores of the project, which is called Yeezy Gap Engineered by Balenciaga, is scheduled for June 2022.
In reality, this is not the first time that the rapper has tried his hand as a stylist: already in 2020 he signed an agreement with the American brand, following which few items were produced. Yeezy Gap, went in sold out in no time (under).
This time, the rapper has asked the creative director of Balenciaga for a hand, with whom he has a relationship of great friendship and artistic collaboration.
The statements of the two designers
For West, “it’s a dream come true to work with Gap and Demna,” as a Vogue, “to make an incredible product accessible to all everytime”.
Enthusiasm also on the part of Gvasalia, who anticipated that for his collection he was based “on a certain urban minimalism and a certain poetry in our aesthetics. In addition to a desire for push beyond borders “. What he has been in the fashion world for years, even without the help of his friend West.
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