Since the first collection that was presented at the Premium Fair in Berlin, wunderwerk has been a brand whose signature doesn’t look like “eco” at all. And that’s exactly what convinced many specialist retailers right away. The topic of sustainability is on everyone’s lips, and that is precisely what has been the linchpin of the unmistakable ‘Style-ID * of wunderwerk and has been an integral part of the entire value chain since the brand was founded and has been both the unique product DNA and the incomparable character of the brand shapes.
Starting with the cultivation of the raw materials, the use of sustainable, controlled materials – for example from controlled organic cultivation and controlled organic animal husbandry – is one of the most important requirements for the raw material. The basis is mainly GOTS-certified organic cotton yarns and fabrics as well as sustainable TENCEL and modal qualities.
wunderwerk also sets itself apart through the production and washing of its jeans, which have been using no toxic chemicals and completely without chlorine compounds and potassium permanganate since the company was founded, when many other eco brands thought that organic cotton is sufficient to be considered sustainable. Wunderwerk uncompromisingly sets new standards in the non-toxic production, water and energy consumption of jeans.
For a resource-saving approach, which also reduces the CO2 contribution, production takes place primarily in Europe and particularly supports countries such as Greece, Portugal and Italy.
MORE THAN ORGANIC.
Wunderwerk not only relies on environmentally, animal and human-friendly production of its products, but also on yarns and fabrics that are manufactured in a way that conserves resources. From the outset, wunderwerk does not use any petroleum-based substances “plastic” – not even recycled – so that they are not put into circulation in the first place.
With this in mind, founder and owner Heiko Wunder wanted to find a solution to the problem of plastic waste in the fashion industry back in 2010. The performance requirement was to find an alternative for the outer packaging of the garments that does not have a negative impact on the environment and is also recyclable.
Wunderwerk developed the innovative polybags, which can even be garden-compensated. This innovative and cost-intensive conversion once again emphasizes the consistent and uncompromising implementation of sustainability in the entire value chain.
“Don’t panic, it’s organic” has been the motto since the very beginning and is now often copied, each collection contains a striking Don’t Panic – it’s organic. Print on a T-shirt, which is mostly inspired by classic films fit into the action depending on the zeitgeist.
A brand that sets new standards in women’s and men’s fashion. For wunderwerk, values such as social responsibility, environmental protection and economic performance and durability are inseparable.
Zeitgeist, modernity and design are also essential and go hand in hand with high sustainability standards.
Read more about wunderwerk on the company website: fashionunited.com/companies/wunderwerk