Wrangler® becomes the exclusive denim sponsor of three prominent music festivals
Wrangler® today announced a collaboration with three popular music festivals that celebrate self-expression and shared passion through music, fashion and culture. The sponsorship begins with “75 Days of Summer,” a 75-day prize draw for the Lollapalooza (Chicago and Berlin) and Austin City Limits Music Festival (ACL Fest) music festivals.
At each festival, Wrangler will be on hand to showcase its authentic brand heritage to music fans in a variety of ways. At the Wrangler booth, an interactive customer area, fans can purchase exclusive denim merchandise and add free festival-specific laser personalization. A full line of Wrangler x Lollapalooza merch, including t-shirts and denim, will be available at the Wrangler online store.
Featuring rock stars, country musicians and global legends past and present, music is an integral part of Wrangler and a passion that spans generations. “Music festivals have always been the source of the latest and most creative fashion trends,” says Stephanie Adamson, Senior Merchandise Manager at C3 Presents. “Festivals invite individuality, and the creative possibilities at the intersection of fashion and music are endless. Our collaboration with Wrangler is a relevant and contemporary expression of that.”