Wrangler®, the brand with true American heritage and a denim industry icon, and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer, today announced an exclusive collaboration that celebrates 75 years of cultural influence. The two brands that stand for self-expression and independence have teamed up to bring Wrangler x Fender to the market. An exclusive collection of denim and graphic tees that brings the rich heritage of the two icons to life and celebrates their ability to break new ground, set trends and shape sounds. The covetable collab is based on the signature black and blue denim uniform worn by guitarists for decades.
The collection features details to suit every musical preference, including vintage-inspired graphic tees, fringes and paisley prints. The collection also includes patched and classic denims with integrated guitar pick sleeves. Wrangler and Fender fans can also look forward to an expansion of the collection later this summer, which will include unique guitar accessories made from authentic Wrangler denim and materials.
For many musicians, Wranglers and Fenders are part of their musical and stylistic expression, so the guitars they played and the blue jeans they wore are not only coveted, but timeless tributes. True to the brands shared history of authentic connections with award-winning musicians, the Wrangler x Fender launch campaign features several familiar faces from the music industry, including rock ‘n’ roll it girl and acclaimed model Georgia May Jagger, country artist and songwriter Orville Peck, and country artist Stephanie Quayle.
