The Pirmasens-based shoe manufacturer Caprice Schuhproduktion GmbH & Co. KG, which belongs to the Wortmann Group alongside brands such as Tamaris and Marco Tozzi, is taking over Peter Kaiser.
The takeover is intended to preserve Peter Kaiser’s brand essence, Caprice announced on Wednesday. The fit and material quality of the shoe provider are retained. Meanwhile, the shoe collections are to be rejuvenated and prices adjusted.
“In the upper mid-range segment, we already offer an excellent price-performance ratio with Caprice. With the Peter Kaiser brand registered in over seventy countries worldwide, we will now also be able to offer this in the higher segment,” said Jürgen Cölsch, managing partner at Caprice. “The lower end and luxury genres are dominated by vertically integrated players. The business area with the greatest potential for our non-vertical trading partners lies in between. And that’s exactly where Caprice and Peter Kaiser will be positioned.”
After bankruptcy and a new start: new owner for Peter Kaiser
Peter Kaiser is once again in new hands. After the shoe specialist had to apply for a protective shield procedure in September 2020 due to the consequences of the pandemic, which was followed by insolvency proceedings under self-administration the following December, managing director Stefan Frank took over shares together with the investors Hans-Joachim and Gisa Sander. They secured the brands and assets and planned a restart.
“I am pleased to hand over the Peter Kaiser brand under the Caprice umbrella and thus continue to have a successful future at the birthplace of Peter Kaiser,” said Frank, Managing Director of Peter Kaiser Operations GmbH. “With their production and development know-how, Caprice is the ideal provider to be able to present Peter Kaiser products with their demands on quality, fit and materiality with an excellent price-performance ratio.”